12 August 2025

PFF Unveils New Player Prop Tool, Providing Bettors With The Same Edge as NFL Teams

PFF launches game-changing prop betting tool, transforming how bettors research, evaluate & place prop bets

CINCINNATI, OH - August 12, 2025 - Pro Football Focus (PFF), the industry leader in football analytics, today launched the first release of a new suite of betting products powered by PFF AI: the Player Prop Tool. Available now in the PFF app, the tool is designed to help sports bettors make smarter, sharper player prop picks - using the same proprietary data, player grades, matchup insights, and predictive modeling that NFL front offices rely on.

News Highlights

• Smarter Betting, Backed by Data: Go beyond trends or gut instinct with insights grounded in proprietary PFF player grades and predictive models.
• All-in-One Betting Hub: Stop bouncing between odds feeds, blogs and sportsbooks. Access player grades, matchup analysis and AI-powered betting insights with just a few taps - everything you need, in one place.
• Find Your Edge: Identify prime betting spots with PFF Edge, a proprietary metric that surfaces key mismatches and market inefficiencies.
• Odds That Work for You: Instantly compare lines across major sportsbooks and identify the best edge - in real time.
• League Trusted Data Source: The only tool built on the same PFF data, player grades, and matchup analysis trusted by all 32 NFL teams.
• Available Now: In the PFF app (iOS and Android) for PFF+ subscribers.

“This tool is designed to empower, not prescribe - we’re giving everyday bettors access to the same caliber of data and insights used inside NFL war rooms,” said Raj Kapoor, PFF Principal Product Manager, Sports Betting. “We’ve democratized the most trusted data intelligence in football and built a product that empowers fans to think like the pros and bet with confidence.”

How It’s Different

Most prop betting tools offer fragmented stats and outdated odds. PFF’s Player Prop Tool unifies it all - insights, matchups, projections, and real-time lines - surfacing the most bettable props each week in a central hub. Users can explore hundreds of props at once, filtering by position, game, player matchup rating, or price, and jump straight to the sportsbook with a single tap.

PFF’s Player Prop Tool includes:

• Projection and cover probability
• Matchup advantage based on PFF’s proprietary data
• Historical hit rates and recent trends
• PFF Key Insights: AI-generated breakdowns explaining the “why” behind every pick
• Real-time odds across major sportsbooks (DraftKings, FanDuel, BetMGM, Caesars, and Fanatics)
• Streamlined bet placement with direct sportsbook links

Why It’s Important

NFL bettors wagered $35B last season - a 30% spike over the previous year. Yet most still rely on hunches, highlight reels, or fragmented odds feeds. With 64% of bettors favoring props over moneylines or spreads, the need for structured, smarter tools is exploding.

PFF is bridging this gap with its new suite of betting products, starting with the Player Prop Tool - bringing organized, trusted analysis to bettors fingertips, no matter their experience level. With this launch, PFF is turning decades of data and elite football expertise into a new standard for consumer betting.

Now Available

PFF+ subscribers can access the Player Prop Tool directly through the PFF app, available on iOS and Android. Now through August 18, 2025, take advantage of early bird pricing on PFF+ annual subscription, available for $99.99/year (a $20 discount).

Download the PFF app and subscribe today to unlock smarter, sharper player props for the 2025 NFL season.

About PFF

Since 2006, PFF has built the world’s most comprehensive sports data and analytics database, relied on by top industry professionals and fans alike to power winning decisions. PFF analyzes every player and every play of every game to calculate player grades, in-depth performance stats, and rankings for the NFL, fantasy football, and NFL Draft. All 32 NFL teams use PFF data and tools, as do all 136 FBS teams, 90 FCS teams, professional leagues like CFL and UFL, media networks, player agencies, video game companies, and more. PFF is transforming sports strategy and decision-making across fantasy football and betting, in the front office and on the field. For more information, visit PFF.com.

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